Four moves from zero proof to your first references.
BeRef isn't a page builder — it's a workflow. Each step compounds into durable, honest proof that survives a skeptical buyer.
- 01
Proof Profile
A verified identity buyers can trust — who you are, your track record, your domain expertise. “No customers yet” stops being a dead end.
- 02
Proof Vault
Every demo, sample, document, and result in one place — each honestly labeled so buyers instantly know what’s real, what’s a demo, and what’s a scoped result.
- 03
Buyer Room
A personalized page per prospect: their problem, a 14-day pilot plan, success metrics, and security answers. “Trust me” becomes “here’s exactly how we’ll prove it.”
- 04
Consent Engine
When a pilot lands, BeRef collects consented quotes, outcomes, and logo rights — turning your first projects into your first 1–5 verifiable references.
Honest labeling is the whole point.
Every asset carries a tag, so buyers never feel duped. Transparency turns a reference shortage into a trust advantage — and keeps you safe under FTC, GDPR, and the EU AI Act.
- LiveRunning in a customer’s system right now.
- DemoA guided walkthrough with sample data — not production.
- SampleAn example output or past deliverable.
- Pilot outcomeA measured result from a design-partner pilot, with consent.
- Founder statementA first-hand claim you stand behind.
The 14-day scoped pilot
Replace open-ended free betas with a paid, time-boxed design-partner pilot: clear scope, a success metric by day 14, and consent agreed up front. Low risk for the buyer — real proof for you.
Everyone else assumes you already have proof.
The market is full of tools for sellers who already have customers, logos, and case studies. BeRef owns the stage before that — when all you have is a real product and the will to prove it honestly.
Pre-reference focus
Built for the 0→5 verified-proof stage no other tool owns.
Honest labeling
Transparency is a first-class feature, not a footnote.
Compliance built in
FTC, GDPR, the EU AI Act and UWG — by design.
A workflow, not a page
It generates proof; it doesn’t just display it.
The gap we fill
Deal rooms — Walnut, Dock
Assume you already have case studies, ROI docs, and security pages.
Testimonial tools — Senja, Testimonial.to
Wait for happy customers you don’t have yet.
Review sites — G2, Capterra
Require an existing customer base before you can even list.
Trust centers — Drata, Vanta
Cover security compliance only — not commercial trust.
Why now
The FTC line is fact. The rest is the market shift we're built for — we'll cite real figures here as we publish our own.
“Every founder deserves honest proof — real work, labeled right, shared with consent.”
Honest pricing for honest proof.
A service-led start, then a simple subscription. No fake urgency, no hidden tiers.
Proof Audit
See your proof gap before you build a thing.
- Proof-gap analysis
- Evidence map
- 1 sample Buyer Room skeleton
Founder Pilot
RecommendedEverything a solo founder needs to start.
- Proof Profile + Proof Vault
- 3 Buyer Room templates
- Consent Engine v1
- Honest proof labels
Agency Pack
For studios running proof for many clients.
- Multiple workspaces
- White-label mode
- Team workflows
- Priority onboarding
Payments via Dodo Payments at launch — for now, join the waitlist to lock in early-access terms.
Build trust
the honest way.
No fake logos. No fake reviews. Just verifiable, labeled proof — and your first real references in weeks.
Join the waitlistBe first to send honest proof.
BeRef is pre-launch. Join the waitlist and we'll bring you in as an early design partner — with founding-member pricing locked in for your first year.
- Founding-member pricing, locked in for your first year.
- One email when access opens — that’s it.
- Consent-respecting by default. Your data, your rules.